Syarikat Pemasaran Karyaneka Sdn. Bhd.
Better known as “Karyaneka”
Karyaneka was established in 1982 as a one-stop shop for premium Malaysian handicrafts with its flagship boutique launched at Kompleks Kraf Kuala Lumpur (KKKL), Jalan Conlay, Kuala Lumpur, a stone throw from the Petronas Twin Towers.
Karyaneka is a wholly owned subsidiary of the Perbadanan Kemajuan Kraftangan Malaysia (“Kraftangan”) a government agency under the Ministry of Tourism Arts and Culture Malaysia which has been entrusted to promote and market Malaysia’s authentic local handicrafts and souvenir items produced by the country’s craftsmen.
Being the marketing arm of Kraftangan Malaysia, Karyaneka sells a wide range of premium handicraft products from corporate gifts to apparels, fashion, decorative accessories, gifts & souvenirs, interior decoration items as well as ethnic craft. Karyaneka also accepts export enquiries as well as customized orders in bulk quantities. To date, Karyaneka markets handicraft products of 838 craftsmen.
Karyaneka has expanded its activities by offering services in the supply of corporate gifts and souvenirs to government institutions and corporate bodies. Since then, Karyaneka has given concentration of its business operations to retail and supply services of corporate gifts and souvenirs.
The handicrafts are made by skilled craftsmen from the likes of batik, songket, pewter, tenun, silver, rattan, palm leaves, wood, and others that has been crafted into beautiful products which originates from all the corners of Malaysia which truly reflect Malaysia’s ethnic and cultural diversity and heritage since over 500 years ago.
In 2009, Karyaneka made another transition towards marketing its product to the global market via the internet as well as overseas through international promotions. In embracing the latest technologies and lifestyles, Karyaneka operates its e-commerce site at www.karyaneka.my. With the convenience of shoppers in mind, Karyaneka has an e-shop for customers who want to buy Karyaneka products online. Karyaneka Online Store offers a wide selection and varieties of products to cater different types of visitors irrespective of age and gender. Aside from delivering excellent customer service, Karyaneka effectively reward the loyalty of frequent online shoppers and encourage repeat purchases through inviting shoppers to join a loyalty program, giving discounts for future purchases or being invited to exclusive events. Customers are given recognition and the feeling being valued.
Other than the main showroom at the Craft Complex Kuala Lumpur, Karyaneka has another ten outlets all around Malaysia that stocks and sells authentic premium Malaysian handicraft. Karyaneka also accepts export enquiries as well as customized orders in bulk quantities.